Video Production Services
Video has become a fundamental component to planning a communication campaign for your brand.
There are several common types of videos a company can use: explainer videos, tutorials, animated commercials, and social media videos for your content strategy. With our expertise and experience, we can navigate this sea of options with you to help you find the most effective solution for your needs.
ANIMATED VIDEO ADS
Animation videos for TV and web advertising, live shows and events, for brands, advertising agencies and video production companies.
EXPLAINERS & TUTORIALS
Storytelling Explainers and How-to-Videos are your go-to formats for your brand’s video marketing strategy for your brand, product, or service.
Lights, camera, action!
Our professional film crews and drone pilots are ready to register live-action material for all kinds of videos.
SOCIAL MEDIA VIDEO
Social media is such a crucial element to marketing campaigns nowadays, and well-thought-out videos have proven to be incredibly effective on these platforms.
Being one of the most powerful resources for content marketers today, explainer videos are tremendously successful in not only describing your company’s products/services in a manner that directly resonates with your target audience’s pain points but also presenting your solution as the best answer to their problems.
Through just a single piece of high-quality, well-designed video content, your company can find itself generating leads, reducing bounce rates, fostering brand awareness, and increasing conversions.
The goal of tutorial videos is to not only guide existing users on how to best use your product/service but also to give potential users a deep-dive look at how your product/service appears and motivate them to take the next step into making the final purchase.
Animated commercial ads (short yet highly engaging 10 to 30-second videos) utilize innovative and entertaining methods to promote your company’s products/services as well as provide attractive insights to the overall company behind them. They help in raising brand awareness and increasing conversions. Additionally, being fully animated allows full control in customization which will ensure better translation of your branding and relatability with your target audience.
Social Media Content Video
There is no ignoring social media nowadays, and if you think of all the content you can publish on these wide spreading platforms — text, emojis, GIFs, pictures — video is by far the biggest bang for your buck. It’s undeniably less common, more engaging, emotionally provoking, and comprehensive in the overall message you want to convey.
The Steps of Video Production Process
Discover our creative and thorough video production process.
Briefing & Kick Off Meeting
Our kickoff / brief meetings are conducted over conference video calls (e.g. Skype, Google Meet, Zoom, etc.) and will include the client team and Marmota’s team leads. We’ll cover many aspects such as your organization’s basic information as well as the scope of your request and goals.
We will work closely with the client to develop a script that delivers the right message in a compelling way, in alignment with the client’s target audience and marketing goals.
Storyboard and Style Frames
Based on the finalized and approved script, we will craft a storyboard to visually showcase the flow of the story — the main actions / scenes that will take place. Style frames (e.g. creative details of the character(s) and select scenes) will also be included to offer the client a more reliable preview of the video’s creative direction.
Art Direction & illustration
All the graphic assets will be created and delivered so the client can review in totality and approve / request changes before moving onto the animation stage.
Here is where we bring everything to life — adding animation to the approved graphic assets as well as incorporating background music / sound effects / voice overs (if applicable).
For the final stage, we take the end product through our extensive and collaborative quality assurance process to make sure everything is perfect. We’ll then proceed to package up all the requested files and deliver to the client in a timely manner.