This Is How We Roll

Discover our creative and thorough video production process.


Brief & Kick Off Meeting

Prior to the kickoff call, we have our clients fill out a short high-level questionnaire that covers the company / organization’s basic information as well as the scope of their request. Our kickoff / brief meetings are conducted over conference video calls (e.g. Skype, Google Meet, Zoom, etc.) and will include the client team and Marmota’s team leads.

computer with a videocall meeting with four people
a guy thinking with a typewriter as his background

The Script

If the script is not provided, we will work closely with the client to develop one that delivers the right message in a concise yet compelling way, in alignment with the client’s target audience and marketing goals.


Storyboard and Style Frames

Based on the finalized and approved script, we will craft a storyboard to visually showcase the flow of the story — the main actions / scenes that will take place. Style frames (e.g. creative details of the character(s) and select scenes) will also be included to offer the client a more reliable preview of the video’s creative direction.


The illustrations

All the graphic assets will be created and delivered via PDF so the client can review in totality and approve / request changes before moving onto the animation stage.


The animation

Here is where we bring everything to life — adding animation to the approved graphic assets as well as incorporating background music / sound effects / voice overs (if applicable).



For the final stage, we take the end product through our extensive and collaborative quality assurance process to make sure everything is perfect. We’ll then proceed to package up all the requested files and deliver to the client in a timely manner.